Maybe they need something major to strengthen the JW's who are wavering.
The door of the ark is closed, but you can still easily fall off the boat. D2D work is finished as armageddon is just around the corner. All ark passengers must pay for their passage in regular increments in addition to working their passage, thereby helping to keep the boat afloat. Contact with the outside world is only possible with the Captain's permission. The internet is verboten because it's the internet that stirred up all their problems in the first place. They know they will get even more shit for this, but so what, things couldn't get much worse anyway.